Nike vs adidas brand positioning. Nov 5, 2023 · This steadfast commitment has been instrumental in propelling Nike to achieve an impressive 30. pptx from MARKETING BSBCUS401 at University of Melbourne. My favorite running shoes right now are first the adios 7, second the Takumi Sen 8 and third the adios pro 3. The most popular models for both brands are priced toward the higher range. Apr 5, 2021 · A popular trend is seen by high-end luxury brands collaborating with mid-range brands such as NIKE, adidas, and PUMA, creating hype around limited edition releases that sell out quickly and are Nov 23, 2023 · When it comes to choosing Adidas sneakers vs Nike sneakers, there are several factors to consider, including design, quality, technology, unique points, rating and price, and expert opinion. Check out the comparison here. To put things into perspective, consider the following comparison of the heaviest Nike and Adidas running shoes and the lightest running shoes: The Nike React Miler Jan 4, 2022 · Sports company Adidas was valued at over 14. Adidas comes in second with a brand value of $12. Adidas SL20. In this article, we will discuss the Adidas marketing mix, which incorporates the 4Ps – product, pricing, place, and promotions. All three, however, have emerged as the world’s May 3, 2019 · “Nike and Adidas are terrific brands, and while their relative strengths will ebb and flow with product content, brand positioning, marketing and overall brand popularity, they are likely to May 23, 2022 · Monday, 23 May 2022 11:15 PM MYT. 14. While Adidas Reigns in Europe. When it comes to the sportswear sector, Nike and Adidas are two of the biggest players. Nike and Adidas both specialize in footwear, apparel and accessories and their Jan 16, 2024 · Nike’s global pricing strategy is a cornerstone of its success. Adidas Adizero Adios Pro 3; Trail Running Popularity of Nike, Adidas, and Puma. 6 billion dollars in 2017. Market Share. Puma: Which is Better? Design. Oct 17, 2023 · Strategi pemasaran adalah salah satu elemen kunci dalam persaingan sengit antara Adidas dan Nike. Sep 15, 2023 · Adidas boasts a brand value of $16 billion, more than four times that of Puma’s $4 billion. Nov 15, 2023 · Nike and Adidas have both embraced collaboration and partnerships as a key strategy to drive brand awareness and innovation. 4 billion in total revenue for Nike and $23. All three brands offer stylish and innovative Market Segmentation of Nike. But soon after one month, in May, Adidas started hiring again as the brand received great data and analytics numbers. Transform your best business thinking into an actionable, shareable, growth-oriented guide. With 2,456 stores worldwide, Adidas has a broader retail presence compared to Puma’s 1,948 stores. Nike and Adidas are part of the small group of sportswear brands that are known all over the world for their elite products for athletes as well as their fashion prowess for fashionistas. Namun, Nike secara umum adalah perusahaan yang lebih besar dari Adidas. Adidas vs. 74 billion, and Puma at the bottom with $7. Adidas maintain their Facebook and Twitter pages very carefully (1-3 fb posts and 7-10 tweets daily). Both companies have a long history that allowed them to become the two most competitive sports apparel brands of our time. Adidas brilliantly utilized this strategy. On average, a Nike running shoe weighs 9. 6. Jul 23, 2023 · Published Jul 23, 2023. Apr 23, 2024 · Essential elements such as brand personality, brand image, brand identity, brand differentiation, brand positioning, brand communication, brand loyalty and brand equity will be pivotal in evaluating the effectiveness of their branding strategies (Ye, 2023). Adidas can keep its brand identity by stressing the value Mar 25, 2022 · Adidas vs Nike – Current Market Position & History. Thus, no one wants to concede even an inch in this extremely crucial With some innovative but carefully implemented marketing strategies, Adidas eventually got away from Nike's shadow and regained a firm hold of the market it had lost. The consumer grid comprises six key quadrants (Male Athlete, Female Athlete, Young Creator, Streetwear Hound Sep 15, 2023 · 2,456. Feb 10, 2023 · There are many ways to measure athletic brands, but among the three companies under consideration here, Nike is by far the largest. Oct 25, 2022 · Currently, the Nike brand strategy is subjected to making the people feel the hero of their own story and conquering their inner villain – laziness. At the very beginning of Covid-19, brands like Adidas and Nike reduced the hiring of people across landscapes. I wouldn’t pick them over the Reusch, or Uhlsport options either. 1) Analysis of the social media presence and activity of three players of a particular industry in a particular market. Adidas maintains a strong global brand presence, making it one of the top sports shoe brands worldwide. Jul 27, 2017 · Even though both of the brands’ main focus is catering to athletes, they both represent a different outlook on the fitness lifestyle. Never been a fan of Nike styling. With more than 70 per cent of its physical stores closed during the height of the pandemic, revenue for the first half of 2020 Mar 18, 2024 · Nike holds the leadership position in the global sneaker market with an estimated brand value of 34. However, in the sportswear ranking, the Puma has made a significant improvement. Nike is one of the most successful athletic clothing providers in the world. dollars. Cushioning: Both are great. Adidas reduced it by around 40% by March 2020. 3% was roughly 30% more than Adidas margin of 7. Praktis, kuat, tahan lama dan trendi, serta telah memiliki brand yang dipercaya oleh masyarakat dunia, menjadi keunggulan kompetitif yang dimiliki oleh setiap produk yang Mar 3, 2024 · SLATE CASE FILE ON NIKE AND ADIDAS BRAND ANALYSIS 10 a loyal and extensive customer base, Nike successfully positions itself as a dynamic and influential force in the athletic fashion landscape, embodying a brand identity that blends innovation, affordability, and industry leadership (Wu, 2022) . These two powerhouse brands continuously vie for dominance, each employing unique strategies to capture a larger market share and win the hearts of consumers worldwide. 6, 2023, it has a market capitalization of over $194 Mar 2, 2021 · Let’s take a look at the 7 steps we’ll cover in this article, including two different models that will help us identify a brand’s positioning: Determine Your Competitors. 6 billion. 5 billion in 2021 sales revenue, more than double Adidas‘ $23. Upper: Both brands have great upper. Draft a Multi-Attribute Model. Jun 30, 2021 · That’s Nike’s brand essence, and it’s been their positioning since their inception. Known for innovation, design, and customer experience. Nike and Adidas have been entangled in an incessant battle that has dominated the sporting goods industry throughout the modern era. Assisted superiors in completion of tasks, such as brand mood-boards, for The study incorporates a rigorous and systematic effort to uncover the strategies and its impact on the company's performance by analysing case studies, articles and the annual report of Nike Inc. Thanks to the Nike brand positioning strategy, demand for the organization’s solution has grown consistently for decades. Both brands ensure that their soccer cleats look as good as they perform. May 10, 2017 · Adidas is the closest company to Nike in terms of marketing strategy. Mar 11, 2020 · Creator archetype: Owing to the rapid evolution of sport and sports culture, the adidas brand targets key consumer groups and influencers to create brand desirability and momentum through a well-defined consumer segmentation strategy. The Nike Vapor Grip 3 and the Phantom Shadow models are Nike’s take on more traditional style goalkeeper gloves. Positioning is the art of creating a distinct place in the consumer's mind for the brand, and Adidas has mastered this art. ” is still as true today as it ever has been for the brand. Adidas and Nike are both behemoths in the sportswear and athletic footwear markets. The first part evaluates the marketing strategy of the Adidas while the. Traditionally marked with a three-stripe trademark. Revenue from North America (%) 41%. Nike is favored for its performance shoes, while Adidas is renowned for manufacturing quality. Nike. Brand Position. Eventually, the price of that product automatically rises offering a good revenue to Adidas. Nike and Adidas are the two major competitors in the athletic footwear and apparel Jan 17, 2024 · Budget-Friendly Shoes: Nike Winflo 10 vs. 3; Speedwork Shoes: Nike Zoom Fly 5 vs. 08 billion euros. For my purposes, they have more culture, and I favour the brand generally. Nike positioning strategy. The strategies of Nike and Adidas have been compared from the textile industry. Both brands create this amazing sport world and May 5, 2020 · 2017, Nike has a value of $29. Executive Summary: The purpose of this assignment is to learn about strategy and strategic management by comparing the strategies of two companies from the same industry. 2) After analyzing their activity in at least four mainstream social media platforms, compare The two strongest Nike brand associations are ‘Swoosh’ and ‘Just do it’, reflecting just how effective Nike has been in establishing and owning these two unique brand properties. Full year reported revenues were $51. and Adidas Inc. Nike vs Adidas - Brand Positioning Nike Brand Positioning Nike - "Just do it" Adidas Jan 27, 2022 · Adidas makes items as indicated by their clients' requirements. Mar 28, 2017 · Adidas’ current gross profit is just over half of Nike’s, at $9. FASHION. 44 ounces in women’s. But that dominance is far from global. There are countless types of marketing May 3, 2019 · But when it reported in March, investors appeared unimpressed with Nike’s 7% gains to $3. 3 billion U. Regardless of what follows, we have to acknowledge any brand who achieves that level of recognition of identity and positioning. 44 billion euros in revenue, while Adidas reported 10. Adidas is the second largest sporting goods manufacturer after Nike all over the world (Joachimsthaler, 2000). In fact, Nike, Adidas, Puma, and Under Armor all saw DTC account for a greater share of their 2021 sales than in 2019. These industry giants Question: in the case of Nike vs Adidas, what is the brand messaging that the companies convey to their target audience? How are they trying to position themselves in the market? According to Forbes: The World’s Most Valuable Brands in 2020, Nike comes at #13 and Adidas at #51. Time will tell which one of these two brands manages to stay afloat in the shoe market. 9%. According to Business Model Analyst, Adidas has a brand value of $16. Click below to learn about the Brand Guidebook process. Bata focuses on affordable and reliable shoes for diverse customer needs, with a wide retail presence globally. 8 billion, up 5 percent compared to prior year and up 8 percent on a currency-neutral basis NIKE Nov 1, 2023 · Nike. 14 on Forbes 2019 World’s Most Valuable Brand list, while Adidas comes in No. Design. In the Nike vs Adidas debate, the final verdict ultimately depends on personal preference. (Nike’s Q3 comprises Feb 26, 2024 · Adidas vs. Carbon fiber shoes and often trail shoes will go beyond those rates, like the Vapor Fly which is over $200. It's the reason the famous tagline "Just Do It. Alexandra Dragic. Dec 19, 2022 · Although Nike and adidas are leading companies with a similar business model, there is a rather marked difference in profitability. 8 billion U. This blog post aims to provide an in-depth comparison of Nike vs Adidas, from historical perspectives to future plans. Nike and Adidas are the largest sellers of sports and athletic footwear in the world. e. Nike tends to run narrow & Under Armour has normal widths. 4 ounces in men’s and 8. Nike vs Adidas: Global Business Comparison. second part discusses the marketing mix of the Adidas 4F FWD shoes. Nike has utilized emotional branding and empowered people to gain loyalty and trust. " holds so much weight, and why the brand promise, "To bring inspiration and innovation to every athlete in the world. 1 ounces in women’s, while an Adidas running shoe weighs 9. Nov 6, 2023 · Let‘s break down the data, designs and brand stories behind the Nike vs. Adidas rivalry will likely continue for the foreseeable future as both companies jostle for position in the global sportswear market. The goal of segmentation is to obtain a deep understanding of the consumer, establish a competitive edge, and then better serve the client's requirements and wishes. 7 billion dollar worth. Adidas: Ssport-swear & Lifestyle, but Different Positions. NEW YORK, May 23 — The rivalry between sportswear giants Nike and adidas is nothing new, but it seems to be taking a new turn thanks to some of the world’s biggest fashion houses. In the world of sportswear, three prominent brands have captured the An introduction to Nike brand positioning. 18 billion on the stock market. Nike will look to maintain its position as the market leader and possibly overtake Adidas in the European market. THREATS Competition: Although Adidas is a global brand but it is facing fierce competition from other nd brands like Nike which is No. Oct 27, 2022 · After all, it is from such head-to-head duels from big brands that you get some of the most valuable marketing lessons. (Adidas, at the front of the pack, now attributes over 40 percent of sales to DTC; that number is expected to surpass 50 percent by 2025). Their top two sponsored players, Derrick Rose and Dwight Howard, have seen drastic decrease in performance over the past few years. Mar 8, 2024 · Strong Global Brand Presence. We will delve into each Jul 11, 2017 · To make a comparison, in 2016, Nike spent $3,278 million in "demand creation expenses", against about $2,080 million (€1,981) of marketing expenses for adidas, and $477 million for Under Armour Jan 23, 2024 · Affordability. Street Journal, Nike’s flagship digital revenue increased 84% at the end of the 2022 fiscal year’s second quarter. 4 billion. May 14, 2023 · Adidas has a much broader product range than Nike, with 1847 products priced between 400 and 29999, compared to Nike’s 773 products priced between 1695 and 27995. This increase in sales gains and profits was due to “ strong sales from Positioning of Adidas. Mar 10, 2023 · Nike and Adidas have forged reputations by creating exceptional running shoes and clothing with performance-led features. First off in the Adidas vs Nike debate, we take a look at the history of these two mega brands and where they stand today. Dec 14, 2017 • Download as PPTX, PDF •. Without a doubt, Nike is agreeable, but they plan the item while remembering development. This is the basic actuality point between the model and the client – it’s a vital consideration to the success of any product. Nike commands a 65. Adidas. Both brands offer high-quality footwear suitable for different tastes and needs. Durability: Both brands are known for View PDF. They use this strategy in most of their marketing advertisements and campaigns. Both brands have distinct positioning and cater to different market segments. The company employs a premium pricing strategy, positioning its products as high-quality, exclusive items (Hill & McKaig, 2015). They have been known to have the same target market, same type of merchandise, and the same type of prices. Today, the company boasts a market share of approximately 30% in the athletic footwear space alone. — sending its shares tumbling on the heels of the results. 2. The multinational corporation is the Nike, on the other hand, has started and owns nearly 60% of the North American sneaker market share. Overall, based on our analysis, Adidas and Nike both have their own unique strategies, which help them rule the footwear industry. The company focuses heavily on soccer and has a wide variety of apparel and accessories. Ini bukan hanya taktik pemasaran, tetapi juga investasi dalam citra merek yang penuh prestasi dan ambisi. Moreover, Nike’s net income margin of 10. Nov 26, 2014 · Both of the brands have a very strong social network marketing activity. Create a List of Relevant Brand Attributes. Thus, Nike became Adidas’ biggest rival. Nike and Adidas are the two most popular companies that deal with sporting equipment in the world. Nike Jul 6, 2023 · Nike excels in innovation and celebrity endorsements, Adidas merges sportswear with fashion, and Puma offers a balance of affordability and individuality. 30 billion in revenue, followed by Adidas at $21. Sports Marketing Inspiration From Nike’s Campaigns. Dec 31, 2022 · the sporting goods market. Dec 14, 2017 · Social Media Strategy: Nike, Adidas, Puma. dollars in 2021, compared to Adidas' brand value of 16. By contrast, fellow Forbes. Nike sering kali melibatkan atlet-atlet terkenal, seperti LeBron James, Cristiano Ronaldo, dan Serena Williams sebagai endorser produk mereka. 4 billion while Adidas’s total revenue is roughly $23. Perusahaan ini tumbuh dengan rata-rata 11,3 persen tiap tahun. Known for its iconic “swoosh” logo and innovative designs. Style: Adidas and Nike have distinct design aesthetics, with Adidas focusing on classic, sleek designs and Nike leaning towards bold, flashy styles. Let's dissect this: Quality and Technological Innovation May 23, 2019 · For example, Nike ranks No. A. As of Jan. Nike Global Positioning Formulasi yang diterapkan dalam memposisikan brand perusahaan adalah sebagai berikut : Identify the relevant set of competing products or brands. Besides this, there is regular competition from local players, substitutes and market penetrators. As recently as 2019, Adidas only reached a 16. In recent months, the two sports manufacturers have doubled down on collaborations of all kinds with the luxury sector, with Hands-on Brand Strategy Help. Analysis of Adidas' brand strategy, identity, positioning, key messages, tone of voice, brand archetypes, benefits, competitors, and content. 2 billion, up 10 percent compared to prior year and up 16 percent on a currency-neutral basis* Fourth quarter reported revenues were $12. dollars in 2021, a decrease from around 16. The study attempts to find out the relevance of the strategies adopted by these companies, which are globally successful athletic Jun 12, 2023 · 1) Nike vs. The brand has some more sub brand like Nike+, Air Jordan, Air Max, Nike CR7 Nov 27, 2020 · Like arch rival Nike, Adidas has seen its revenues evaporate in 2020. For example, Nike has their Facebook and Twitter pages for the Nike itself as well as for every branches of the company. From the APPAREL 50 2023 ranking, Nike sits at the top, Adidas at #5, and Puma at #19. Design: Nike wins if you’re a collector of limited editions. Nov 29, 2019 · Nikes and Adidas, Nikes and Adidas, Nikes and Adidas,' – lyrics from ‘Nikes & Adidas’ by D Chamberz and Bill Collector. Price: Under Armour has a much better price than Nike. 6 likes • 8,447 views. For a while, it appeared that Adidas’ reliance on its laurels (i. Nike is the most popular brand among the three, with a brand value of $34. Apr 8, 2024 · When the supply is low, the demand automatically rises. Adidas prices range between $100 to $140, while Nike start at a slightly higher price at $120 to $180. There’s a simple reason behind it. 32 ounces in men’s and 8. These two giants have been battling for dominance in athletic shoes and apparel manufacturing since their inception. The rivalry between Nike and Adidas is a constant source of excitement and competition in the sneaker industry. Key features. The brand manufactures some of the famous shoes to increase the craze and demand for that shoe/product among the audience. 61. However, since Financial reports indicate that as of September 2022, Nike is worth (market cap) $165. It’s worth noting that Nike generates around 41% of its total revenue from North America, whereas around 24% of Adidas’ global revenue comes from North America. But these brands would only have had the longevity they have enjoyed by reinforcing their innovative sportswear with quality that lasts. Each has its distinct appeal and unique approach to brand positioning. Apart from the convenience of shortening the supply chain, DTC channels benefit these May 3, 2019 · “Nike and Adidas are terrific brands, and while their relative strengths will ebb and flow with product content, brand positioning, marketing and overall brand popularity, they are likely to Dec 12, 2023 · Adidas Marketing Strategy - Adidas and Kanye West Collaboration. Adidas's market segmentation, targeting, and positioning strategies are responsible for maintaining the brand as the best in Europe and among the top two in the world. Using both athletes and pop culture icons, these brands have successfully crossed over from humble beginnings to world domination. Brand positioning: is known for its high-performance athletic apparel and footwear. Adidas has also forged strategic partnerships Nov 23, 2023 · As of 2020, the total revenue of Nike is around $37. The brand’s popularity and recognition extend across various regions, giving it a Aug 18, 2010 · “Li-Ning’s face-lift helps it close the pricing gap with top-tier international brands, like Nike and Adidas,” says Wei Xiaopo, an analyst from CLSA Asia-Pacific Markets, a Hong Kong-based Nov 8, 2023 · The Real Battle: Nike vs Adidas. Nike vs. The essence of the Nike model, as quoted by the then head of promoting within the guide A New Brand World, was ‘authentic-athletic Apr 12, 2018 · Adidas has all the right digital moves, according to the latest study by market research firm Gartner L2. its historic dominance in the European market) had left the door wide open for Nike to take over Jun 29, 2023 · NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2023 fourth quarter and full year ended May 31, 2023. 6 billion, which make most valuable brand among sport brand in the world. They have struggled in the basketball space. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. Size Fit: Both brands run small. Adidas matchup in more depth. 1. I like it because of the ride (generally more on the firm and stable side) and design of the adizero line of running shoes. Each brand has its unique strengths, catering to diverse consumer preferences in the competitive sportswear market. 7%. 9% market share, significantly ahead of Adidas' 14. As may be obvious, Adidas is superior to Nike, so Adidas is the winner. View Nike vs Adidas - Brand Positioning. Adidas AG (stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing, and accessories. Nike tends to favor bold and vibrant designs with a dynamic aesthetic, whereas Adidas leans more towards classic designs that feature simple patterns and colors. 85 billion, Adidas $26. Unfortunately, Puma couldn’t make it to the top 100. Mar 29, 2018 · Nikes and Adidas, Nikes and Adidas, Nikes and Adidas,' – lyrics from ‘Nikes & Adidas’ by D Chamberz and Bill Collector. Both the brands have a strong market presence, a loyal consumer base, some legendary shoe models and a lot riding on their position. 5 billion U. To provide historical context, in 2006, Nike retained its position as the industry front-runner, amassing 13. Nike, for instance, has collaborated with fashion designers, such as Virgil Abloh and Off-White, to create limited-edition collections that merge sportswear and high fashion. 85 billion, and PUMA $9. Its positioning strategy focuses on two main elements: quality products and a blend of style with functionality. May the best brand win! Nike Rules the U. 65. Nike reported a staggering $44. Adidas is my favorite running shoes brand. 24%. Financially, Nike is much larger than Adidas, but the latter’s performance has been Design-wise, Nike and Adidas have different approaches to their soccer cleats. With Adidas’s exponential growth and Nike’s established position, we have yet to see in which direction the brands will develop. Adidas often celebrates its heritage, having a long-standing history in sports. 6% of its 1847 . 57 billion euros in revenue in 2017. com contributor Panos Mourdoukoutas recently reported It makes the worth proposition the connection point of the model to the user. S. The athletic brand — which has been enjoying blockbuster growth in North America Jul 7, 2023 · Nike vs Bata: Nike is known for premium performance footwear, targeting athletes and fashion-conscious consumers. 91 billion. 7% market share. Apr 22, 2020 · When we look at the market share, social media followers, and brand value, Nike has the upper hand over Adidas. Adidas Adizero Adios 8; Race Day Shoes: Nike Vaporfly 3 vs. Sep 12, 2021 · Updated on October 15, 2023. 6 billion for Adidas in 2020, breathes life into the colossal difference and the competitive landscape between these two sports apparel titans. I just don’t think their top options match up favorably against Adidas in this particular case. The best is Nike Lebron 17. Total pendapatan Nike pada 2018 mencapai 39 miliar dollar AS, hampir 50 persen lebih besar dari Adidas, yang Jul 12, 2023 · The legendary competition between Nike and Adidas in the sports business world is renowned. , 2015). Evaluation of the current May 10, 2024 · Final Verdict. 8 billion in the U. The Nike vs. Draft a Perceptual Map. Oct 7, 2018 · Positioning of Adidas. One factor that could be contributing to these figures is that Nike has been selling sports equipment for longer than Adidas Aug 6, 2019 · As of 2018, Nike’s net income of $4 billion was almost double Adidas’ $2 billion. 971 billion, respectively, and culturally the two companies are well-known for their differences. When thinking of athletic clothing the first two names that pop into most people's minds are Nike and Adidas, they have been product rivals for years. Enthrall your audience with visuals. 5 billion, while Puma comes in at $4 billion. In the fast-paced world of athletic footwear and apparel, two iconic brands have been continuously battling for market dominance: Nike and Reebok. 379 and $14. Oct 24, 2020 · Di sisi lain, Adidas mampu meraup sekitar 7 miliar dollar AS ke dalam total pendapatan mereka. Nike is the largest at $46. 7% market share, while Puma trails with 8-9%. dollars recorded for the year prior. In its most straightforward meaning, Market segmentation refers to the process of dividing a company's target market into achievable and approachable groups. In 2023, Adidas commands a 14. 48 billion, securing the highest rank in the industry. Adidas . Regarding quality control, Adidas and Nike shoes, clothing, and other equipment go Jun 8, 2022 · Offline purchases dominated Europe’s sportswear market in 2020. Celebrity endorsements can make a huge difference. 1 brand and Adidas being in 2 Position in this premium segment. This strategy is supported by Nike’s strong brand image, built on years of innovation and association with top athletes (Mahdi et al. Adidas employs user and benefit-based positioning methods to build a distinct image in the minds of potential customers. Analyse Data from Multi-Attribute Model. Although they both have a huge presence in this space, Nike’s market positioning strategy has been different from Adidas’. Clothing, footwear & accessories specialists were the leading distribution channel in the Europe sportswear market in 2020 Feb 8, 2020 · As a company, Nike was valued at 29. A Bit of Introduction. Bringing this statistic to light, the $37. 8%. Adidas offers 62. Financially, Nike is much larger than Adidas, but the latter’s performance has been Jan 16, 2024 · Comfort: Both brands prioritize comfort in their soccer boots, but Adidas is known for its snug fit, while Nike offers more flexibility and breathability. Nike creates sub-segments based on needs, demographics, priorities, shared interests, and behavioral and psychographic criteria. 8 billion as of 2021, according to Forbes. ki bm nr jf rv kt sk ag fx pu